Building customer loyalty with reward points: the Mirasvit Rewards program of Servies.nl
In the tableware category, customer retention is a challenge: people do not buy new plates every month. The average repeat purchase occurs when expanding existing sets, buying gifts, or replacements. Without a loyalty mechanism, there was little incentive to stay with Servies.nl if a competitor offered discounts, making a reward points program not just a nice extra, but a strategic necessity.
What is Mirasvit Rewards? Mirasvit Rewards is a comprehensive loyalty extension for Magento 2 that allows webshops to set up a complete reward points program. Customers earn points with every purchase and can use them as a discount on a subsequent order. The extension integrates seamlessly with the Magento checkout and offers extensive possibilities for segmentation, bonus moments, and automated communication.
Younify fully installed and configured Mirasvit Rewards for Servies.nl. Customers earn points per euro spent, with bonus moments for creating an account and writing a review. The checkout integration enables the redemption of points for discounts, up to a configured maximum threshold, ensuring that completely free ordering remains excluded.
The product page displays how many points a purchase yields, serving as a subtle but effective conversion trigger. The associated email communication was fully set up in the corporate identity of Servies.nl: a welcome email with an explanation of the points, balance updates, and a reminder email when points are about to expire.
Customers participating in the rewards program show significantly higher retention rates than customers who do not. The activation rates of the points emails are high, indicating that customers are actively engaged with their savings balance. Additionally, the program has a positive effect on the average order value: customers who can earn points spend slightly more to reach a threshold. After the initial configuration, the implementation requires almost no maintenance.
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