Maxifleur is the market leader in high-quality artificial plants for the Dutch and Belgian markets. With more than 1,500 products, an exclusive Deluxe collection, and a growing B2B customer base, the webshop needed a platform as ambitious as the brand itself.
90+
Core Web Vitals score
achieved after migration
1500+
Products optimized and restructured
100%
Customer satisfaction throughout the collaboration
9.7/10
Maxifleur customer rating after platform upgrade

Maxifleur built a strong brand over many years, with 20+ years of expertise, an exclusive Deluxe collection, and thousands of enthusiastic customers. However, the webshop lagged behind its ambition. The existing platform provided insufficient performance and flexibility to keep up with the brand’s growth.
Younify rebuilt Maxifleur’s webshop from the ground up on Magento 2 with the Hyvä theme. No quick fixes on an outdated foundation, but a clean, scalable platform ready for the brand’s next growth phase.
The entire frontend was rebuilt with Hyvä. The result: loading times reduced to under 1 second and Core Web Vitals scores of 90+, a direct driver of revenue.
The entire product catalog of 1,500+ items was restructured with improved filtering, categorization, and search functionality, so customers can find what they are looking for instantly.
In collaboration with Maxifleur, a premium UX was designed that reflects the brand’s character. Focus on product presentation, navigation logic, mobile experience, and an optimized checkout.
A full-fledged B2B environment was set up for the growing business customer base: business pricing, customer groups, quick reordering, and a separate B2B flow.
Technical SEO was integrated into the build from the ground up: clean URL structure, optimized category pages, schema markup, and a content strategy that structurally increases organic traffic.
The webshop was migrated to a high-performance hosting environment with automatic scaling, optimized cache layers, and maximum uptime, even during peak periods like Christmas.
The impact of the renewed webshop was immediately visible in the figures, but also in the feedback from customers and the Maxifleur team itself. A platform that was previously a bottleneck is now a growth accelerator.
Owner of Maxifleur
Technologies Used
Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.
Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.
A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.
Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.