Portfolio
Tableware
Servies.nl, part of Pollmann since 1890, is one of the oldest and most renowned tableware specialists in the Netherlands. With a carefully curated range of top brands and a physical store in Arnhem, they combine tradition with modern e-commerce. To secure that position for the future, a thorough platform renewal was inevitable.
100%
Customer satisfaction during the collaboration
135+
Years of craftsmanship as a family business
90+
Core Web Vitals score after platform migration
4th
Generation Pollmann represented online
Servies.nl was one of the first in the Netherlands to have an online presence for tableware sales — a pioneering position. However, the platform that made that lead possible had grown into a technical burden after years of continuous development. The premium character of the brand was hardly felt online, while customers had increasingly higher expectations.
Younify completely redeveloped the Servies.nl webshop on Magento 2 with the Hyvä theme. The focus was on three pillars: a platform that does justice to the brand’s premium character, a catalog that leads customers to the right product at lightning speed, and a technical foundation that can support the brand for years to come.
The entire frontend was rebuilt with Hyvä. The result: Core Web Vitals scores of 90+, drastically shorter loading times, and an immediate improvement in the bounce rate.
In collaboration with the Servies.nl team, a design was developed that translates the brand’s character—refined, curated, trusted—into a digital experience that keeps customers coming back.
The entire product catalog was restructured with intuitive filters for brand, material, collection, and style. Customers find the right product in fewer steps.
From URL structure to category content and schema markup: technical SEO was integrated into the build from the ground up, with a direct impact on organic visibility.
A flexible CMS enables the Servies.nl team to independently manage brand pages, collection highlights, and seasonal campaigns without technical dependency.
Migration to a scalable hosting environment with optimized cache layers, ensuring Servies.nl runs smoothly even during peak days (Christmas, Mother’s Day).
The renewed Servies.nl webshop combines the trust of 135 years of craftsmanship with the performance of a modern e-commerce platform. The impact was immediately visible, both in the figures and in the customer experience.
Owner — Servies.nl / Pollmann since 1890
Technologies Used
Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.
Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.
A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.
Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.
