Brands as SEO Opportunities: Brand Landing Pages with Amasty at Servies.nl
Anyone searching for “buy Villeroy & Boch plates” or “Pip Studio teacups” is a buyer with direct purchase intent. Servies.nl carries a wide range of premium tableware brands, but without dedicated brand pages, these searches were captured by generic category results or, worse, by competitors with better brand page SEO. Standard Magento functionality does not offer brand filters or landing pages without customization, which meant organic relevance for brand searches remained structurally low.
What is Amasty Landing Pages? Amasty Landing Pages is a Magento 2 extension that allows you to create targeted landing pages based on filtered product grids. Combined with Amasty’s layered navigation, it is the standard solution for webshops that want to utilize brand-specific SEO pages without manually creating a category for every brand.
Younify installed and configured Amasty Landing Pages for Servies.nl and created a dedicated page for every A-brand in the assortment. Each brand page includes a brand description, a filtered and always up-to-date product grid based on brand attributes, and brand-specific metadata, titles, descriptions, and canonical URLs. Following a Magento upgrade, the landing pages were reconfigured due to compatibility issues: content settings were migrated, banner displays were restored, and button styling was refined to ensure a consistent visual experience with the rest of the webshop.
The brand landing pages rank organically on the first page of Google for the most important brand searches carried by Servies.nl. This traffic converts better than generic category traffic because the search intent is already focused on a specific brand. Furthermore, the pages serve as an entry point for new customers who are familiar with a brand but not yet with Servies.nl, contributing directly to customer acquisition and brand awareness.
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